Graphics - Adcepts

Adcepts - Advertisement Concept to Briefs

Gillette Brand Stretch Adcept

This was one of the adcepts created for a brand stretch assignment in 2 stages.

Stage one was to research the history of the brand and company, where it came from to understand where it will be going. To understand its values, image, its style, its technology so it can be used to predict where the brand can move forward.

Gillette is about leading top of the range blade technology, successful alpha man hood, it is futuristic, about power, energy, speed and its slick.

The concept I came up with combined imagery from the Tron Legacy, with a futuristic super powerful motorcycles, high technology outfits and alpha male with female.

Looking at this made me think that a bike like this minus the light wall behind would be an ideal brand stretch into other products. Super powerful super high technology bikes would very much fit the bran values of Gillette. The imagry and style also very much fits it. The full project very much worked with it.

Grabpac - Shipwreck Survival

You can find far more details on this concept product that started as a photomontage assignment in the Concepts Tab under Grabpac. This was intended to be a form of floating hamper for rations, supplies, survival equipment and weapons, that also could run various power generating equipment, solar, wave and wind power. The adcept is designed to:

Give a feeling of danger and urgency.
To show how the system would work, inflated and attached to a life raft, powering up and accessible.
What equipment and supplies would be included.

Cool Furniture Company Adcept

Fairly old piece of graphic work as you can see from the old phone number. Also fairly old low res image I found going through old work hence the colour banding. I was looking to make something far more exciting than a standard furniture advert.

Live University Brief Electric Car Promotion Adcept for O2

A live brief assignment for company O2 whilst at Brunel University to promote the use and purchase of electric cars.

My approach was to steer clear of trying to preach to the converted basis of discussing the ecology or technology.

Also to avoid use of cars like Fiat Multipla or single seater or other impractical wacky cars and simply find a sports car that happened to be electric and push it I a similar manner to any sports car in terms of how fast it can go.

The message being that electric cars are not inferior, boring or weird but as cool as any other only cheaper to run and eco as a bonus.

Viking Funeral Service Adcept

This is quite old, a university assignment from my HND I think. A newspaper advert for a mock funeral service, low budget and when the only printer available was very low resolution. I had to scan in an old print.

This has some examples of my creative copy designed to give a beautiful send-off vibe in respecting loved ones, sending them off in style

I thought I would go for Viking style to be a bit different form the norm.